Is Harley-Davidson Losing Touch with Its Riders?

Written By Joshua Friesen

The 2024 Sturgis Motorcycle Rally, a legendary gathering for bikers, was supposed to be another highlight for Harley-Davidson. But did the iconic brand fail to deliver? Many attendees felt underwhelmed by Harley's presence, sparking concerns that the company is losing its edge.

Could this be the result of Harley's recent shift toward a more "WOKE" DEI agenda? Has the focus on diversity, equity, and inclusion distracted them from understanding and serving their core customer base? 🏍️💨

Harley-Davidson has always been synonymous with freedom, rebellion, and the open road. But as they navigate these new waters, are they drifting too far from what made them great?

We'd love to hear your thoughts—are they out of touch, or is this just a bump in the road? 🤔

Want to continue the conversation? Head over to x.com/mc_synthetics


#HarleyDavidson #Sturgis2024 #MotorcycleRally #OutOfTouch #DEI #BikerCulture

Joshua Friesen
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