Want to build something of your own?
Start an AMSOIL dealership — with a system behind you.
Most people who sign up to sell AMSOIL quit — not because the product fails, but because they get a login and get left to figure it out alone. I built Ignition OS so you don’t have to. This isn’t get-rich-quick. It’s a real business, a real product, and a real system — for people willing to put in the work.
Why most dealers quit
It’s not a product problem — it’s a system problem. New dealers get a referral link and nothing else: no lead capture, no follow-up, no plan for day two. The ones who last have a system working behind them. That’s exactly what you get when you join under Mill City Synthetics.
Here’s the opportunity
Becoming an AMSOIL dealer costs $100/year, paid to AMSOIL. That’s the door. Ignition OS is the growth engine that sits on top — the reason to start under someone who’s already built the machine and will help you run it.
Run it your way
Here’s what most people don’t realize: an AMSOIL dealership isn’t one thing. It’s a license to build whatever fits your life. Go all-in and build a full business, or run it on the side — both work, because you decide how.
Commercial accounts — get local shops, fleets, and businesses buying through you.
Retail accounts — get AMSOIL on the shelves of stores in your area.
Preferred Customers — the easy referral path; they save, you earn.
Events & shows — meet your people face-to-face where they already gather.
Direct sales — keep inventory on hand and move it at events, out of the garage, wherever.
Or any mix — lean into what you enjoy, ignore the rest.
That’s the whole point: it’s your business. I’ll walk you through every channel and help you pick the ones that fit how you want to run it — but you’re in the driver’s seat.
Start here — just become a dealer
The only requirement is the AMSOIL registration: $100/year, paid to AMSOIL. That’s it. Sign up and you’re a dealer — run it however you want, on your own terms, no monthly fees and nothing else required.
Want to give your dealership a boost?
Going it alone is where most people stall out. Ignition OS is the growth engine that does the heavy lifting for you — lead capture, follow-up, content, and a plan. Pick the level that fits below.
Choose your level
Start with a simple setup and grow into it — or have us run the whole thing for you.
Self-Serve
$299 one-time
For dealers in our downline.
- The Ignition OS playbook
- Automation templates & snapshot
- The event-prep system
- Content templates
- Onboarding checklist + community
- My sponsorship & guidance
Co-Managed
$197/mo
Done with you.
- Everything in Self-Serve
- Your own GHL account set up + maintained
- Automations loaded & running
- Monthly check-in + updates
- You run the daily activity
Fully Managed
from $497/mo
Done for you.
- Everything in Co-Managed
- We run your CRM & follow-up
- We run your content engine
- You just take the calls & close
Add-ons (any level): custom website build · managed SEO · managed ad campaigns built around the platforms your audience already uses.
How it works
- Grab the free guide and see if this is a fit.
- Book a quick call with me — no pitch-fest, just straight talk.
- Join AMSOIL under Mill City Synthetics ($100/yr to AMSOIL).
- Get plugged into Ignition OS and your first-30-days plan.
- Pick your level — run it yourself, or have us run it with/for you.
Is this for you?
A fit if you…
- Love Jeeps, off-road, powersports, or the overland life
- Want a real side business, not a lottery ticket
- Will actually put in the reps
Not a fit if you…
- Want get-rich-quick
- Expect someone to do 100% of it for free
- Are looking for income guarantees (there are none)
Why partner with me
I’m Josh. I run Mill City Synthetics out of Woodbury, MN. I ride, I wheel, and I run AMSOIL in everything I own. I’m not selling oil — I’m helping people build something real, with the same system I use every day. Join under me and you get that system, and you get me in your corner.
Ready to talk it through?
Grab the free guide or book a quick call. No pressure either way.