Is Harley-Davidson losing its riders? That’s the question a lot of people were asking after Sturgis 2024 — a legendary gathering for bikers that was supposed to be another highlight for the brand. But many attendees felt underwhelmed by Harley’s presence, sparking concerns that the company is losing its edge.
Could this be the result of Harley’s recent shift toward a more “woke” DEI agenda? Has the focus on diversity, equity, and inclusion distracted them from understanding and serving their core customer base?
Harley-Davidson has always been synonymous with freedom, rebellion, and the open road. But as they navigate these new waters, are they drifting too far from what made them great?
Is Harley-Davidson losing its riders for good — or is this just a bump in the road? We’d love to hear your thoughts.
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